S I M C O E . A I


Our core values

We put our clients first

We believe that we are here to solve our clients' problems and see ourselves engaged with their daily challenges. For that reason, we do our best to address issues and help boost our clients' productivity.

Trust is the viable part of our mission

Trusting clients in us is priceless and we are who we say we are. We are eager to establish and maintain a long-term and stable relationship with our clients.

We are focused on our product

We have only one product that we started as a Research and Development project and we have been nurturing it for a few years. We do not offer other products or services to compete with other lines of businesses and our laser-focused goal is to improve our product constantly.

Innovation is our daily goal

We are on the journey of endeavoring excellence in our product. That's by being innovative in our solutions, employing cutting-edge modern technologies and releasing features and updates constantly to stay innovative and ahead of the curve.

Meet our management team

Arash Sabet

Co-Founder and CEO

Arash is a veteran of the software industry and highly experienced in providing robust and cutting-edge technology solutions. He is a Canadian entrepreneur and his extensive experiences in product conception, design and implementation have led to many successful Microsoft Azure cloud-based, highly-efficient, and scalable Fintech solutions for Canadian enterprises.

In HR sector, Arash has witnessed the challenges that HR professionals face during the process of finding the right candidates to fill a position. Therefore, he initiated an artificial intelligence R&D project to match candidates’ CVs with a given job description’s text at scale and this exercise led to bringing Milad on board to co-found New Kens Inc. together. His other experiences in machine learning spectrum consists of some examples like developing recommendation engine, HR analytics to determine why employees are leaving companies and text analysis (extracting N-Gram).

Milad Ghafoori

Co-Founder and CTO

Milad is a Canadian entrepreneur with exceptional technical skills and background in software engineering and technology. He has a strong vision and particular focus on architecture, design and implementing Microsoft Azure cloud-based, serverless and real time applications.

His leadership and contribution in highly-efficient security applications, email marketing systems and e-commerce are all testaments for his technical and career success. Milad’s vision in employing Agile methodology in software development lifecycle, DevOps and modern architecture resulted into producing many robust, easy-to-augment and enterprise applications. 

He has also engaged himself with text analytics, sentiment extraction and data modelling projects in recent years which led to engaging himself with New Kens Inc. to co-found the company with Arash.

Leila Ghafoori

VP,Accounting and Finance

Leila is a Certified Professional Accountant (CPA-CGA) who held a number of progressive finance roles with several corporations before joining Simcoe AI Inc.

She has a proven record of partnering with senior leaders to drive commercial success and efficiencies across businesses. Leila possesses strong leadership, integrity, and commercial acumen. Experience includes: Financial management, financial planning and analysis, strategic planning and regulatory compliance. 

Maryam Sabet

VP, Customer success

Maryam delivers profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging.

Strong organizational and planning skills, as demonstrated in successful sales and marketing experience. She is playing a key role in implementing and strategizing marketing and business enhancements plans at New Kens Inc.

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